We're proud to have written LIDL's tagline, which is rubbing shoulders with longstanding greats, such as: "Sainsbury's, Live well for less" & "Tesco, Every little helps".
Concept created at BMB.
Directed by Leo Woodhead, Somesuch
Lion Arse Award
You never win a whole lion at Cannes. You win half.
Meaning that somewhere in the world, there are thousands of shiny lion rear ends gathering dust.
From this the Lion Arse Award was born, a creative award for truly resourceful work.
Conceived by Ant at ad school, the award was given first place in Adland.tv's 'Best of Cannes Self Promotion', was featured in Campaign, and Ant got a couple of job offers. Plus this very special message:
"That is truly very funny guys" – Philip Thomas, CEO of Cannes
Paint over the past
The Other Referendum
During the UK’s EU Referendum, migrants were often subjected to negative newspaper headlines or throwaway political comments.
Yet they had no vote and no voice to fight back with.
We changed that with a migrant centric referendum and newsroom that allowed us to react to key events in the debate.
Content led to over 3.5 million views and Lebara were invited onto BBC News.
Directed by Kell Mitchel
Destroyed Degree Paintings
(aka £21,194.62: The Opportunity Cost of Higher Education)
A series of existentialist self portraits that explore the value of higher education.
Created using ink handcrafted from Zish's Economics and Mathematics degree. This artwork's value reflects his current level of university debt, and funds raised will finance an art school in Tanzania.
Personal statement below:
Opportunity Cost is an economics term defined as: "the loss of other alternatives when one alternative is chosen."
At 18, we do not yet know ourselves, but are expected to navigate the life changing decision of higher education.
This work questions and challenges the theory of Opportunity Cost with an idea: use the alternative chosen (degree) to obtain the alternative lost (art).
This declaration of freedom appears as a series of self portraits formed from my burnt Economics and Maths degree. This work deals with themes of choice, education, experience and knowledge:
Why is money society's primary objective?
Is my current debt (£21,194.62) worth the experience and knowledge I now have?
What is the opportunity cost of repaying my debt, versus the creation of an art school in my hometown in Tanzania?
– Zish Alexander
Have an affair with your husband
The next chapter in your marriage.
Wåtçh and Léarñ
'Netflix binging' and 'Netflix and chill' are creating a negative brand perception.
On average, we waste 42 days a year watching TV. What if we could make this time more productive?
By harnessing the power of dubs and subs, you could be fluent in french without leaving le sofa.
Print ads created at 101 London
Go beyond your limits
Gentleman Flu Relief
We're currently working with leading moustache wax brand, Captain Fawcett to develop a new product, menthol infused moustache wax.
Being the first of its kind in the market, this conveniently located mixture alleviates even the stuffiest of noses, allowing Man Flu sufferers to get on with their day with a fresh upper lip.
We're calling it Gentleman Flu Relief, by Fawcett's Physician.
Proceeds will be donated to mens mental health charity, CALM.
This fund raising, man saving idea will hit the shelves in October 2017.
A project for children's charity Rays of Sunshine to brighten up people's January Blues with its complementary colour, orange.
Launched on Blue Monday, we raised smiles and awareness by gifting the general public with Oranges wrapped in compliments.
These included: "You're even sweeter than me." "Rstle, rstle, rstle... that means I like you in Orange" "You're my favourite human" "Want to know something juicy? You're real sweet" "You have the heart of a young seedling"
We went from concept to creation in 7 days and earnt over 1 million organic impressions in 24 hours with only a few hundred quid.