Lion Arse Award
You never win a whole lion at Cannes.
You win half.
Meaning that somewhere in the world, there are thousands of shiny lion rear ends gathering dust.
From this the Lion Arse Award was born, a creative award for truly resourceful work.
Conceived by Ant at ad school, the award was given first place in Adland.tv's 'Best of Cannes Self Promotion 2015', was featured in Campaign, and Ant got a couple of job offers. Plus this very special message:
"That is truly very funny guys"
– Philip Thomas, CEO of Cannes