The Other Referendum
During the UK’s EU Referendum, migrants were often subjected to negative newspaper headlines or throwaway political comments.
Yet they had no vote and no voice to fight back with.
We changed that with a social campaign that gave them a voice: a migrant centric referendum and newsroom that allowed us to react to key events in the debate.
Created at TBWA\London.
Directed by Kell Mitchel.
Content led to over 3.5 million views and Lebara were invited onto BBC News.